Start building your
dream business today.
What if you were one Instagram post away from selling out your next product launch?
Learn step by step how to promote yourself online and build a vibrant and successful small business.
How would it feel to have thousands of true fans, ready and willing to pay for anything you have to offer?
Every time you have a new product, a big sale, or exciting news, your audience is ready and waiting to get involved.
That’s the power of knowing how to brand yourself, create content, and post it in the right place for maximum results.
And look, you’re probably thinking: that sounds difficult and boring, right?
But marketing and promoting yourself doesn’t have to be hard. In fact, it can be another creative outlet for you and it can be fun!
With the right set of tools and a step-by-step guide for exactly how to use them to build your business, you can make the "marketing" side of your career not only effective but creative and enjoyable.
Introducing The Grow Fearlessly Marketing Toolkit: the go-to digital marketing course for female owners to learn how to grow their business online.
The Grow Fearlessly Marketing Toolkit helps female owners learn the foundational marketing skills needed to promote and grow their businesses. It is a step-by-step digital marketing course covering all aspects of marketing and self-promotion so you can connect with your dream audience and sell out your products, services, and launches.
One in five small businesses fail within a year.
And over half fail within five years.
Those numbers sound scary, but rather than discourage you, they can empower you to take control.
No matter how talented you are or what you’re passionate about, if people don’t know about you, you won’t succeed.
That’s why it’s essential that you start thinking like a 6-figure business owner and learn how to create your own success.
But here’s the problem…
You’ve got no idea where to start.
You know you should be doing more.
More posting on social media, more building your audience online, more self-promotion in general.
But you’re frustrated because there’s no support for this. There’s no “rulebook” for marketing small businesses, and you don’t know where to go to find the help you need.
You have a great vision and talent and those who find you love your work. But those people are few and—let’s be honest—mostly friends and family.
You feel like there’s a secret to building a loyal following, strong online presence, and thriving business that no one is telling you.
Until today…
I can help you because I am you.
Hi! I’m Vanessa
I’m a bass player, small business owner, writer, and coach originally from New Zealand.
I currently work as a touring musician out of Nashville, Tennessee, and live in the North Woods of Wisconsin.
I’ve been involved in the music business for… ahem… several decades. I’ve played all over the world with bands at all levels, from folk clubs to rock arenas. I’ve been an artist, booking agent, tour manager, events agency director, and session player.
In addition to touring as a bass player and backing vocalist, I’m the marketing and merchandising director for Nicolet Beach and the co-owner of an apparel store called Blue Pine Door County.
Turning your passions into a thriving career can feel impossible.
It can feel like you’ll be stuck forever working endless hours at a job you hate so that you can grab a few moments a week doing the thing you really love. And often, when those precious moments roll around, you’re too exhausted from work to enjoy them.
The good news?
You absolutely can turn your passion into a business that inspires and nourishes you financially, physically, and mentally.
You just need one thing to make your dream career a reality:
Me!
Lol, no - sure, I can help you supercharge your marketing, but that’s not it.
YOU are the secret sauce – you just need a bit of guidance to find the perfect recipe.
Here’s a glimpse of what you’ll get inside The Grow Fearlessly Marketing Toolkit:
Over the course of eight weeks, we'll dive deep into transforming the marketing side of your business from the ground up, crafting a strategy that not only drives immediate results but sets you up for long-term, sustainable success, including:
Building a dynamic social media strategy.
Learning simple content editing tips and best practices.
Identifying your ideal customer.
Defining brand values that reflect your passion.
Conducting a personal interview to craft your business story.
Developing a brand kit that showcases your business's unique personality.
Revamping and optimizing your website for a smooth, engaging experience (includes personalized video tutorials for easy future updates).
Implementing effective Search Engine Optimization strategies.
Creating a highly-targeted Ads campaign for maximum Return On Investment.
You don’t need to know the “how” just yet.
Now you might be thinking, “well that sounds great and all, but I have no idea how to implement all that!”
That’s the whole reason for this program!
You don’t need to know "how" yet—all that matters is knowing you want to level up your business!
I can show you the how.
(to the tune of “I can show you the world”)
To support you at every step of the journey, we’ll have a weekly call and regular feedback via email and text.
Whenever you feel overwhelmed or you’re not sure how to proceed, you’ll have a dedicated coach, ready to assist.
You’ll also receive short, personalized video lessons to teach you how to nail the rollout of your content plan.
Knowledge is important, but support truly makes all the difference.
“Vanessa McGowan took my limited knowledge of Squarespace to the next level. The photos she chose and the colors she recommended for my website were all cohesive in building my brand. One of my favorite aspects of working with Vanessa is that she listened to my suggestions which she transformed into a user-friendly website producing organic growth.”
- Laura Sawosko, Restaurateur and Musician, Door County
How do I know if this is right for me?
I’m so glad you asked!
The Grow Fearlessly Marketing Toolkit is perfect for you if:
You’re a passionate woman in business who feels held back by a lack of knowledge about marketing and promotion.
You feel like no matter what you do, you’re stuck talking to the same handful of people online and you’re ready to expand your audience.
You understand the importance of building a strong online presence; you just need help figuring it out.
You’re ready to take control of your own success and make things happen for yourself.
Sounds great and all, but how much does it cost?
The Grow Fearlessly Marketing Toolkit is what you need to fast-track your growth and success as a creative business owner.
In just eight weeks, you’ll understand exactly how to position your brand so you can show up confidently online and build an army of loyal followers who’ll buy anything you offer.
Hiring consultants for this work would cost $15K for just one year, even using low estimates:
Updated biography $300
Website design and optimization $5000
Social Media Manager $6000 ($500/month)
Google Ads Manager $3600 ($300/month)
TOTAL WITHOUT THIS PROGRAM: $14,900
And the even worse news?
Even if your website lasts a few years, in years two, three, and four of your business, you’ll still need to pay nearly 10K each year to keep someone running ads and building your online presence.
By learning how to create a beautiful website, produce powerful content, and effectively run your own ad campaigns, you can reduce that price to just 20% of the cost of one year.
Your cost for this comprehensive 8-week program is just $300/week.
We’re here to help not handcuff you.
When you join our 8-week program, you’ll have a full 14 days to see if it’s the right fit for you.
If it’s not, we’ll refund every penny – no questions asked.
Payment options:
Paid in full $300/week (one payment of $2400)
Paid monthly $350/week (two payments of $1400)
Paid fortnightly $400/week (four payments of $800)
All prices are in USD.
“Vanessa was incredibly present and patient; she answered and asked me the right questions, and helped me make artistic and business decisions that reflect me and my values as an artist and person. She is a font of knowledge. But her kindness, humor, creativity, and genuine interest in her clients are just as valuable a resource as her practical knowledge.”
Marian Runk, Artist and Musician, Chicago, IL.
Wait! Before we go any further, let’s be clear about who this program is NOT for:
People who are only looking for “flash in the pan” overnight success instead of true, long-term, lifelong business success
Anyone who’s not willing to take responsibility for their own success and put in the work
Those who are only interested in becoming “influencers” and care more about vanity metrics than building a real community
Anyone looking for a “quick fix” or magic wand for instant results
Still not convinced? Let me put it this way…
You could totally learn all this stuff online, for free, on your own.
You could spend hours and hours sifting through YouTube videos, blog posts, and books, trying to find the right information about being a small business owner.
But you'll never be able to learn it all in 8 weeks, especially not in a concise way from an experienced entrepreneur who’s distilled years and years of experience into highly relevant information that is sure to deliver results.
If you’re ready to fast-track your success, stop treading water as a business owner, and take control of your career, The Grow Fearlessly Marketing Toolkit is the way to get there.
With a beautiful website, a customized promotional plan, and the skills to do it yourself next time, you’ll always be ahead of the competition no matter how the landscape of online marketing evolves.
You’ll no longer need to spend hundreds on website designers and consultants: your story is all you need to make marketing work for you. And that’s something you’re already an expert in.
When you learn how to promote your business effectively, you are empowered.
That’s why I created this program.
For you.