Grow Fearlessly Marketing Toolkit: Nitty Gritty
Step One: Share
A thousand followers on TikTok or five hundred random people viewing your Facebook ad are just vanity metrics and don’t help your business.
You need to share your story in a way that hooks the right people and turns them into loyal customers. And you want to start now.
In week one, we’ll create your sales funnel to show your ideal customer journey, choose the best social media platforms to focus on and create a fully customized content schedule and plan.
As you roll out your content in week two, you’ll learn simple editing tricks and best practices for reels, posts, and videos.
Step Two: Style
You tell the story of your business visually using the style of your website, social media posts, and advertising.
Over three-quarters of customers check out a business’s website before visiting in person. It’s crucial to make a great impression online, whether you’re a service provider or a brick-and-mortar store.
In week three, we’ll create your business's brand kit, including a color palette, fonts, and style guide.
Week four will include completely redesigning and optimizing your website. You will also receive personalized video lessons so you can learn how to update and adjust your website easily in the future.
Step Three: Story
Your story is the central core of your digital marketing plan. It’s the reason you got into business in the first place and what motivates you to keep going now.
Think you don’t have a story? I promise you do.
In the fifth week, we’ll do a personal interview in which you will share about your history, passions, and goals. This will become your full biography and serve as the foundation for your ongoing content plan.
In week six, we’ll define your communication style, ideal customer, and brand values and further refine your content strategy.
Step Four: SEO & Optimization
Learning how to analyze the data and adjust your marketing plan as needed will ensure continued growth long after this program has ended.
This program eliminates the need for you to hire a social media marketing manager or digital marketing consultant, ever again.
In week seven, we’ll implement Search Engine Optimization (SEO), learn about geotargeting and A/B testing ads, and build a Google Ads campaign.
In week eight, we’ll spend time understanding analytics, learning about cross-posting for website SEO and optimizing your Google My Business profile.
The final step will prepare you to successfully manage your website, content, and ads for years to come.
We’re here to help not handcuff you.
When you join our 8-week program, you’ll have a full 14 days to see if it’s the right fit for you.
If it’s not, we’ll refund every penny – no questions asked.
“I am beyond grateful for Vanessa’s encouraging guidance and kindness to me on this chapter of my journey”
- Hannah Jane, Artist, New Zealand
Knowledge is important, but support truly makes all the difference.
To support you at every step of the journey, we’ll have a weekly call and regular feedback via email and text.
Whenever you feel overwhelmed or you’re not sure how to proceed, you’ll have a dedicated coach, ready to assist.
You’ll also receive short, personalized video lessons to teach you how to nail the rollout of your content plan.