WORKSHOPS
In-person and via Zoom
SOCIAL MEDIA MASTERY
Superfan Creator
Superfan Creator: Share your music, tell your story & grow your audience.
Struggling to grow your audience online? Wondering how to keep fans engaged between releases or gigs?
In this one-hour workshop, we’ll break down the essential social media strategies musicians need to build a loyal fanbase—without feeling like you have to be online 24/7.
You'll learn:
How to identify your ideal audience and the platforms where they actually spend time—so you’re connecting with the right listeners, not just posting into the void.
Creative ways to stay consistent, even when there’s no new album, tour, or major event happening (because your fans need to hear from you year-round!).
The power of storytelling—how to craft posts that pull people in, showcase your personality, and turn casual listeners into lifelong supporters.
What’s working right now on social media to boost engagement, attract new fans, and build genuine connections—without relying on outdated tactics.
How to get past mindset blocks like imposter syndrome, fear of self-promotion, and overthinking—so you can show up with confidence and authenticity.
How to promote yourself without feeling cringey—learn strategies that feel natural, not pushy, so you can share your music in a way that resonates and gets results.
Whether you’re an independent artist, part of a band, or a songwriter looking to grow your reach, this workshop will give you real-world strategies to strengthen your online presence and turn your social media into a fan-building machine.
Let’s make your music impossible to ignore—without the overwhelm.
Testimonial
"The workshop presented by Vanessa McGowan was informative and engaging, breaking down a topic that many musicians find overwhelming into easy and understandable steps a musician can take to grow their audience. The way she described the areas that an independent artist needs to focus on and how to set realistic goals was excellent. Vanessa was open to any questions the participants presented and overall she created a welcoming and supportive atmosphere."
Jess Haugh - Woman About Sound
About the presenter:
Vanessa McGowan is a creativity coach, professional touring musician, and long-time educator dedicated to helping artists conquer self-doubt and unleash their creative potential.
With over twenty years of industry experience, she is currently the Musical Director and bass player for Grammy-Award-winning Nashville artist Brandy Clark and is proud to endorse Fender guitars, Aguilar amps, D’Addario strings, and Fishman electronics.
When not on tour, she coaches and runs two retail businesses with her partner in Wisconsin, where they live in the woods with their two cats.
