Start building your
dream business today.
What if you were one Instagram post away from selling out your next product launch?
Master the art of online promotion and grow a thriving creative business.
How would it feel to have thousands of true fans, ready and willing to pay for anything you have to offer?
Every time you have a new creation, a big sale, or exciting news, your audience is ready and waiting to get involved.
That’s the power of knowing how to brand yourself, create content, and post it in the right place for maximum results.
And look, you’re probably thinking: that sounds difficult and boring, right?
But marketing and promoting yourself doesn’t have to be hard. In fact, it can be another creative outlet for you and it can be fun!
With the right set of tools and a step-by-step guide for exactly how to use them to build your creative business, you can make the "marketing" side of your career not only effective but creative and enjoyable.
Introducing The Grow Fearlessly Social Toolkit: the go-to digital marketing course for creative business owners to learn how to grow their business online.
The Grow Fearlessly Social Toolkit helps musicians, photographers, writers, designers, and more learn the foundational marketing skills needed to promote and grow their businesses. It is a step-by-step digital marketing course covering all aspects of marketing and self-promotion so you can connect with your dream audience and sell out your products, services, and launches.
Let’s be real—self-doubt has probably been messing with you for a while now.
You’ve got dreams that make your heart race, but those nagging little voices? Yeah, they keep you “playing it safe,” holding you back from the bold, brilliant life you know is out there waiting.
If you’re tired of watching fear call the shots, if you’re ready to break free from every “I might as well give up” moment—then you’re exactly where you need to be.
Because it’s time to stop sitting on your dreams and start creating the life you’re meant for.
But here’s the problem…
You’ve got no idea where to start.
You know you should be doing more.
More posting on social media, more building your audience online, more self-promotion in general.
But you’re frustrated because there’s no support for this. There’s no “rulebook” for marketing creative businesses, and you don’t know where to go to find the help you need.
You have a great vision and talent and those who find you love your work. But those people are few and—let’s be honest—mostly friends and family.
You feel like there’s a secret to building a loyal following, strong online presence, and thriving business that no one is telling you.
Until today…
I can help you because I am you.
Hi! I’m Vanessa
I’m a bass player, small business owner, writer, and coach originally from New Zealand.
I currently work as a touring musician out of Nashville, Tennessee, and live in the North Woods of Wisconsin.
I’ve been involved in the music business for… ahem… several decades. I’ve played all over the world with bands at all levels, from folk clubs to rock arenas. I’ve been an artist, booking agent, tour manager, events agency director, and session player.
In addition to touring as a bass player and backing vocalist, I’m the marketing and merchandising director for Nicolet Beach and the co-owner of an apparel store called Blue Pine Door County.
Turning your passions into a thriving career can feel impossible.
It can feel like you’ll be stuck forever working endless hours at a job you hate so that you can grab a few moments a week doing the thing you really love. And often, when those precious moments roll around, you’re too exhausted from work to enjoy them.
The good news?
You absolutely can turn your passion into a business that inspires and nourishes you financially, physically, and mentally.
You just need one thing to make your dream career a reality:
Me!
Lol, no - sure, I can help you supercharge your marketing, but that’s not it.
YOU are the secret sauce – you just need a bit of guidance to find the perfect recipe.
Here’s a glimpse of what you’ll get inside The Grow Fearlessly Social Toolkit:
In four weeks, we'll dive deep into transforming the social media marketing side of your business from the ground up, crafting a strategy that not only drives immediate results but sets you up for long-term, sustainable success, including:
A Clear Social Media Strategy: Transform your marketing from chaotic to cohesive with a tailored strategy designed for immediate and long-term success.
Personalized Coaching and Support: Weekly calls and email feedback ensure you’re never stuck or overwhelmed—help is always just a message away.
Content Creation Mastery: Learn simple, effective editing tips and best practices to make your posts pop.
Authentic AI: Learn how to use AI to streamline your captions and copy while keeping your unique voice front and center.
Identify Your Ideal Customer: Pinpoint who you’re talking to, what they need, and how to connect with them authentically.
Craft Your Business Story: Through a one-on-one interview, we’ll uncover the unique story of your business and how to share it effectively.
Define Your Brand Values: Create a foundation for your marketing that reflects your passion and resonates with your audience.
A Customized Brand Kit: Get a visual and messaging toolkit that captures your business’s unique personality and guides all your content.
Short, Actionable Video Lessons: Receive personalized videos to help you roll out your content plan with confidence.
Ongoing Feedback: Regular check-ins to ensure your content plan stays on track and achieves results.
This program is designed to equip you with the tools, strategy, and unwavering support to market your business fearlessly and effectively.
Picture A Life Where Your Confidence Shines as Bright as Your Ideas
Self-doubt isn’t just inconvenient—it’s a dream-killer.
Maybe you feel:
Stuck in an endless loop of “What if I’m not enough?”, rethinking every decision until you’re too drained to act.
Scared that one wrong move might be the end of the world, so you don’t take any moves at all.
Stifled by perfectionism, convinced that if it’s not flawless, it’s not worth it.
Lost in comparison—feeling like every other artist out there has it all together, while you’re just…here, overthinking.
Guess what? You don’t have to live like this.
You deserve a life where your creativity flows, you have a clear strategy for success, and your inner critic is transformed into your biggest cheerleader.
“Vanessa McGowan took my limited knowledge of Squarespace to the next level. The photos she chose and the colors she recommended for my website were all cohesive in building my brand. One of my favorite aspects of working with Vanessa is that she listened to my suggestions which she transformed into a user-friendly website producing organic growth.”
- Laura Sawosko, Restaurateur and Musician, Door County
How do I know if this is right for me?
I’m so glad you asked!
The Grow Fearlessly Social Toolkit is perfect for you if:
You’re a passionate woman in creative business who feels held back by a lack of knowledge about marketing and promotion.
You feel like no matter what you do, you’re stuck talking to the same handful of people online and you’re ready to expand your audience.
You understand the importance of building a strong online presence; you just need help figuring it out.
You’re ready to take control of your own success and make things happen for yourself.
Sounds great and all, but how much does it cost?
The Grow Fearlessly Social Toolkit is what you need to fast-track your growth and success as a creative business owner.
In just four weeks, you’ll understand exactly how to position your business so you can show up confidently online and build an army of loyal followers who’ll buy anything you offer.
What you get:
1-hr call via Zoom every week
Email support
Customized video lessons
Worksheets and digital resources
What it costs:
Paid in full $249/week (one payment of $996)
Paid fortnightly $299/week (two payments of $598)
All prices are in USD.
Refund policy:
We’re here to help not handcuff you.
When you join our 4-week program, you’ll have a full week to see if it’s the right fit for you.
If it’s not, we’ll refund every penny – no questions asked - and you keep any resources you’ve already received.
“Vanessa was incredibly present and patient; she answered and asked me the right questions, and helped me make artistic and business decisions that reflect me and my values as an artist and person. She is a font of knowledge. But her kindness, humor, creativity, and genuine interest in her clients are just as valuable a resource as her practical knowledge.”
Marian Runk, Artist and Musician, Chicago, IL.
Wait! Before we go any further, let’s be clear about who this program is NOT for:
People who are only looking for “flash in the pan” overnight success instead of true, long-term, lifelong business success
Anyone who’s not willing to take responsibility for their own success and put in the work
Those who are only interested in becoming “influencers” and care more about vanity metrics than building a real community
Anyone looking for a “quick fix” or magic wand for instant results
Still not convinced? Let me put it this way…
You could totally learn all this stuff online, for free, on your own.
You could spend hours and hours sifting through YouTube videos, blog posts, and books, trying to find the right information about being a creative business owner.
But you'll never be able to learn it all in 4 weeks, especially not in a concise way from an experienced entrepreneur who’s distilled years and years of experience into highly relevant information that is sure to deliver results.
If you’re ready to fast-track your success, stop treading water as a business owner, and take control of your career, The Grow Fearlessly Social Toolkit is the way to get there.
With a customized promotional plan and the knowledge and skills you gain in the program, you’ll always be ahead of the competition, no matter how the landscape of online marketing evolves.
You’ll no longer need to spend hundreds on content designers and consultants: your story is all you need to make marketing work for you. And that’s something you’re already an expert in.
When you learn how to promote your business effectively, you are empowered.
That’s why I created this program.
For you.